Overview

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

Full Product Details

Author:   Dal Yong Jin (Simon Fraser University, Canada)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.540kg
ISBN:  

9781032492964

ISBN 10:   1032492961
Pages:   282
Publication Date:   31 July 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction Part I. History, Theory, and Context of The Korean Wave 2. The History of the Korean Wave 3. Theoretical Approaches: From Cultural Proximity to Transnational Proximity 4. Cultural Policy in the New Korean Wave 5. Soft Power and Cultural Diplomacy 6. Local Cultural Industries toward the Global Cultural Markets Part II. Transnational Korean Wave 7. The New Wave in K-dramas in the Digital Platform Age 8. K-pop Fandom from Global Perspectives 9. Korean Cinema as Hallyu Cinema 10. Transnational Digital Games and Esports Part III. Problematizing the Korean Wave 11. What is the K in the Korean Wave? 12. Diaspora, Ethnicity, and the Korean Wave 13. BTS and Fan-nationalism 14. Webtoons, Transmedia Storytelling, and Intellectual Property

Reviews

Author Information

Dal Yong Jin is a Distinguished Professor at Simon Fraser University and a Global Professor in the School of Media & Communication at Korea University. Jin’s primary research and teaching interests are on digital platforms and games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jin has published numerous books, journal articles, and book chapters. His books include Korea’s Online Gaming Empire (2010), Digital Platforms, Imperialism and Political Culture (2015), New Korean Wave: Transnational Cultural Power in the Age of Social Media (2016), Smartland Korea: Mobile Communication, Culture and Society (2017), and Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021).

Tab Content 6

Author Website:  

Countries Available

All regions