Understanding the Interactive Digital Media Marketplace
Author:   Ravi Sharma ,  Margaret Tan (Nanyang Technological University, Singapore) ,  Francis Pereira (University of Southern California, USA)
Publisher:   Information Science Reference
ISBN:  

9781283320399


Pages:   472
Publication Date:   01 January 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Understanding the Interactive Digital Media Marketplace


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Overview

Increasingly, multimedia content from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Full Product Details

Author:   Ravi Sharma ,  Margaret Tan (Nanyang Technological University, Singapore) ,  Francis Pereira (University of Southern California, USA)
Publisher:   Information Science Reference
Imprint:   Information Science Reference
ISBN:  

9781283320399


ISBN 10:   1283320398
Pages:   472
Publication Date:   01 January 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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