Understanding the Business of Global Media in the Digital Age

Author:   Micky Lee (Suffolk University, USA) ,  Dal Yong Jin (Simon Fraser University, Canada)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138688988


Pages:   270
Publication Date:   20 October 2017
Format:   Paperback
Availability:   In Print   Availability explained
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Understanding the Business of Global Media in the Digital Age


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Full Product Details

Author:   Micky Lee (Suffolk University, USA) ,  Dal Yong Jin (Simon Fraser University, Canada)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.498kg
ISBN:  

9781138688988


ISBN 10:   1138688983
Pages:   270
Publication Date:   20 October 2017
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Ch.1 Introduction and overview Ch. 2 The history of the study of the business of media Ch. 3 Theories and approaches to study the business of media Ch. 4 Economies Ch. 5 Politics Ch. 6 Technologies Ch. 7 Civil societies Ch. 8 Cultures Ch. 9 Labor Ch. 10 Conclusion

Reviews

With its examples from the digital media giants, and case studies from around the world, Lee and Jin have successfully updated the media business textbook for a global, digital age. This book sets the benchmark for the next generation of media economics and management studies. -Terry Flew, Queensland University of Technology This clearly-written and thoroughly engaging book offers a comprehensive guide to the complex world of global media industries. Revealing the often-hidden histories, theories, economics, politics, cultures, technologies and labor relations behind increasingly international and digital communication systems, Lee and Jin have crafted a vital resource for the classroom that media students and teachers alike will find enlightening and enjoyable to read. -Victor Pickard, Annenberg School of Communication, University of Pennsylvania


Author Information

Micky Lee is an Associate Professor of Media Studies at Suffolk University, Boston, USA. She has published in feminist political economy, information and communication technologies, and finance, information, and the media. Dal Yong Jin is Professor in the School of Communication at Simon Fraser University, Canada. His major research and teaching interests are in social media and platform technologies, mobile technologies and game studies, media (de-)convergence, globalization and media, transnational cultural studies, and the political economy of media.

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