Overview

Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations. This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business. It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students: self-assessment questions, glossary, revision “flashcards” For Instructors: teaching manual, powerpoint slides

Full Product Details

Author:   Claire Capon
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Edition:   3rd edition
Dimensions:   Width: 19.00cm , Height: 2.20cm , Length: 24.50cm
Weight:   0.820kg
ISBN:  

9780273708148

ISBN 10:   0273708147
Pages:   440
Publication Date:   02 July 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

List of case studies Preface Teaching with this book Guided tour of the book Acknowledgements 1 The external environment 2 The composition of the external environment 3 The competitive environment 4 Inside organisations 5 Culture and organisations 6 Organisational behaviour 7 Human resource management 8 Marketing 9 Operations management 10 Finance 11 Managing knowledge and innovation 12 Stakeholders, governance and ethics

Reviews

Author Information

Claire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).

Tab Content 6

Author Website:  

Countries Available

All regions