Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy

Author:   Tom Elsworth
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032385136


Pages:   140
Publication Date:   12 September 2023
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Understanding Strategic Analysis: A Simple Guide to Choosing, Developing and Implementing Business Strategy


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Author:   Tom Elsworth
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.520kg
ISBN:  

9781032385136


ISBN 10:   1032385138
Pages:   140
Publication Date:   12 September 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Strategic management and why it is important 3. The process of developing and implementing a new strategy 4. Assessing strategic capabilities 5. Assessing the strategic context 6. Assessing and acting on the strategic position 7. Identifying strategic options 8. Choosing between the strategic options 9. Successfully implementing a strategy 10. Worked case study example

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Author Information

Tom Elsworth is Senior Lecturer in Leadership, General Management and Strategic Management at Oxford Brookes University, UK. Previously, he has held posts as Finance Director of OMNI Communications Ltd, a private PR business operating across the EU (2000–2006); Head of PR at Joint European Torus, a Euratom-funded research project (mid-1995–2000); Director of Brussels Marketing Office at AEA Technology (1994–mid-1995); and Company Secretary at Fusion Business, UK Atomic Energy Authority, a UK government-funded research project (1992–1999). He has also held various posts with the UK Atomic Energy Authority both in the US and the UK.

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