Overview

Offering a viable alternative to 'functional' approaches to communication based around the metaphor of 'webs of meaning' and which uses semiology as its theoretical bedrock. The authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication. Written in a sophisticated, yet approachable style, the book is complemented by a range of examples, activities and mini case studies. Also included are chapter summaries and further reading suggestions, making this a useful text for both academics and students.

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9780761967194

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Susanne′s first degree, an MA in English and German (first class), was awarded by Karl-Ruprechts-Universität, Heidelberg (Germany). She worked as a librarian, properties manager for a theatre company and translator before taking up a teaching scholarship awarded by the Deutscher Akademischer Austauschdienst (German Academic Exchange Service) in 1989 to teach German at Sheffield City Polytechnic

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