Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume
Author:   Deborah J. MacInnis ,  Hae Eun Chun
Publisher:   now publishers Inc
Volume:   2
ISBN:  

9781601980366


Pages:   108
Publication Date:   06 August 2007
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $198.00 Quantity:  
Add to Cart

Share |

Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume


Add your own review!

Overview

Full Product Details

Author:   Deborah J. MacInnis ,  Hae Eun Chun
Publisher:   now publishers Inc
Imprint:   now publishers Inc
Volume:   2
Dimensions:   Width: 15.60cm , Height: 0.60cm , Length: 23.40cm
Weight:   0.165kg
ISBN:  

9781601980366


ISBN 10:   1601980361
Pages:   108
Publication Date:   06 August 2007
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction; What is Hope?; What Do Consumers Hope For?; Consumer Relevant Consequences of Hope; Are Marketers Purveyors of Hope?; How Can Hope Be Measured?; Discussion; References

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now