Overview

'In summary, this is a significant book ...for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture...This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection' - ""Thunderbird International Business Review"" (for the Third Edition). Authors Martin J. Gannon and Rajinini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of a nation, clusters of nations, and even continents. The fully updated fourth edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.

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9781412957892

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Reviews

"""Excellent for understanding culture. This is an essential guide."" -- Paulo Goelzer 20090806 ""Gannon and his associates have written a delightful, must-read book for people who work across cultures. The cultural descriptions are easy to remember and provide much greater depth than most treatments of culture. The book provides many new insights, even for people who know these cultures well, and is very good at explaining why other cultures behave as they do. Overall, this is a book that deserves a wide audience because it is thought-provoking and significant. It could serve as a recommended and obligatory reading for master and Ph.D courses of organizational studies and intercultural management."" -- Heidrich Balazs 20110210 ""This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection."" -- Thunderbird International Business Review"

Excellent for understanding culture. This is an essential guide. -- Paulo Goelzer 20090806 This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection. -- Thunderbird International Business Review

Author Information

Rajnandini Pillai (Ph.D., State University of New York at Buffalo, 1994) is a Professor of Management at the College of Business, California State University San Marcos (CSUSM). She is also Executive Director and founding member of the Center for Leadership Innovation and Mentorship Building (CLIMB) at the university. Her areas of research interest are leadership and cross-cultural management. She has published her work on charismatic and transformational leadership, leadership and voting behavior, and cross-cultural differences in organizational justice in some of the leading journals in her field such as The Leadership Quarterly, Journal of Management, and the Journal of International Business Studies. She has also co-edited two books, Teaching Leadership: Innovative Approaches for the 21st Century (2003) and Follower Perspectives on Leadership (2007) and is co-author of the 4th edition of Understanding Global Cultures with Martin J. Gannon. She serves on the editorial board of The Leadership Quarterly. Rajnandini Pillai has held mid level management positions in the banking industry in India, consulted with organizations in the U.S. on leadership effectiveness, and conducted workshops on leadership and global issues. She has received awards for excellence in teaching and research including the College of Business Outstanding Professor Award, the Western Academy of Management Ascendant Scholar Award, the CSUSM President's Award for Scholarship and Creative Activity, and the Harry E. Brakebill Distinguished Professor Award. Martin J. Gannon (Ph.D., Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University's International Landmark Award. Professor Gannon has authored, co-authored, or co-edited 90 articles and 17 books, including Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies and government agencies. Professor Gannon has lived and worked in over 30 nations for various periods of time as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his Homepage at California State University San Marcos: www.faculty.csusm.edu/mgannon

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