Overview

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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9780230361645

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Reviews

'If you are contemplating franchising, you must not miss this book - easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model. A much needed addition to the far too small list of well-written franchise guides!' - Dr. Marko Grunhagen, Lumpkin Distinguished Professor of Entrepreneurship, Eastern Illinois University, USA

Author Information

ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

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