Overview

Full Product Details

Author:   Janet Wasko (University of Oregon)
Publisher:   John Wiley and Sons Ltd
Imprint:   Polity Press
Edition:   2nd edition
Dimensions:   Width: 15.20cm , Height: 2.60cm , Length: 22.90cm
Weight:   0.680kg
ISBN:  

9780745695631

ISBN 10:   0745695639
Pages:   316
Publication Date:   07 February 2020
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

Reviews

This landmark text is the most comprehensive and expansive analysis of the Disney phenomenon. Wasko traces the historical formation of the 'Disney universe' and how changes in corporate organization, transformations in product content, extensions to the company's global footprint, and new expressions of audience activity, come together to produce today's 'Disney multiverse'. Paul McDonald, King's College London Understanding Disney provides a clear and comprehensive account of how Disney's corporate structure, priorities, and drive for profits shape the company's media products, theme parks, employment policies, and cultural impact on a global basis. She lays bare the economic dynamics hidden behind 'the wonderful world of Disney' in a manner both fair and balanced. Eileen Meehan, Southern Illinois University

"""thorough and comprehensive"" European Journal of Communication"

Author Information

Janet Wasko is Professor and Knight Chair in Communication Research at the University of Oregon.

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