Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page Ltd
ISBN:  

9780749453893


Pages:   288
Publication Date:   03 December 2008
Replaced By:   9780749464271
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $105.47 Quantity:  
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation


Overview

Full Product Details

Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 16.40cm , Height: 2.30cm , Length: 24.20cm
Weight:   0.614kg
ISBN:  

9780749453893


ISBN 10:   0749453893
Pages:   288
Publication Date:   03 December 2008
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Replaced By:   9780749464271
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Reviews

One of the most comprehensive yet easy-to-read books on digital marketing available The Marketer


"""One of the most comprehensive yet easy-to-read books on digital marketing available"" * The Marketer *"


...the subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers. especially valuable to the novice reader is a cpmprehensive glossary that seeks to define the ever-evolving language of digital marketing. choice (usa)


Author Information

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. Calvin Jones is an experienced business writer and has been collaborating with Damian Ryan on projects for several years.

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