Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page
Edition:   2nd
ISBN:  

9781280495007


Pages:   304
Publication Date:   01 January 2012
Format:   Undefined
Availability:   Available To Order   Availability explained
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation


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Overview

Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.

Full Product Details

Author:   Damian Ryan ,  Calvin Jones
Publisher:   Kogan Page
Imprint:   Kogan Page
Edition:   2nd
ISBN:  

9781280495007


ISBN 10:   1280495006
Pages:   304
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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