Overview

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership. This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.

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9781032777610

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Reviews

“This book provides a clear and practical overview of corporate communications. Combining theory with real-world examples, it is a valuable resource for students and professionals looking to deepen their understanding of the field. It serves as a strong foundation for mastering the subject.” Dejan Verčič, University of Ljubljana, Slovenia “Written in a practical, to-the point style, this book compresses all that should be known about corporate communication by practicing professionals in a single volume. It offers profound insights, practical tips and a clear roadmap for practice, backed up by lots of case examples. A must read” Joep Cornelissen, Erasmus University, The Netherlands ""This book provides an up-to-date vision for how to cope with uncertainty in corporate communication decision-making."" Cees B.M. van Riel, Erasmus University, The Netherlands

Author Information

Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine. Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.

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