Overview

Today’s business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today’s courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. Detailed treatment of color illusions and special effects Coverage of the impact of new light sources on color perception Explanation of different digital display modes in presenting color A companion website including a downloadable workbook From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.

Full Product Details

Author:   Linda Holtzschue (Linda Holtzschue and Associates)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   6th edition
Dimensions:   Width: 21.60cm , Height: 1.50cm , Length: 27.40cm
Weight:   0.658kg
ISBN:  

9781394186723

ISBN 10:   139418672
Pages:   208
Publication Date:   26 May 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Preface ix Acknowledgments xi About the Companion Website xiii Chapter 1 The Role of Color in Design The Role of Color in Design 1 Color as Language 2 Culture, Color, and Time 3 Color, Form, and Arrangement: Communication without Words 4 Clothing and Color: Social Messaging 6 Color Coding 8 Chapter 2 An Introduction to Color Study The Experience of Color 11 Color Awareness 11 The Uses of Color 14 Color-Order Systems 16 Color Study 20 Chapter 3 A Little Light on The Subject Light 23 Light Sources 24 Modifying Light 26 Additive Color: Mixing Light 30 Subtractive Color 31 Colorants 31 Man-made Light Sources: Past, Present, and the Future at a Crossroad 34 Color Temperature 36 Metamerism and Matching 38 Modifying Light: Surface 38 Transparent, Opaque, and Translucent 40 Iridescence 41 Luminosity 42 Indirect Light, Indirect Color 42 Modifying Light: Filters 43 Chapter 4 The Vocabulary of Color Hue 46 The Artists’ Spectrum 47 Primary, Secondary, and Intermediate Colors 48 Saturated Color 49 Other Spectrums, Other Primaries 49 Chromatic Scales 50 Cool and Warm Colors 50 Analogous Colors 51 Complementary Colors 52 Tertiary Colors: Chromatic Neutrals 53 Black, White, Gray 54 Value 55 Tints and Shades 59 Monochromatic Value Scales 60 Comparing Value in Different Hues 60 Saturation 62 Theoretical Gray 65 Tone 65 Chapter 5 The Human Element The Sensation of Color 67 Vision: Responding to Light 67 Threshold 69 Intervals 69 The Perception of Color 72 Physiological Responses to Light 73 Healing and Color 74 Synaesthesia 75 Psychology: Responding to Light 75 Chapter 6 The Instability of Colors The Instability of Colors 77 Color Composition 78 Ground and Carried Colors 78 Placement and Color Change 79 Equilibrium 80 Simultaneous Contrast 81 Afterimage and Contrast Reversal 82 Complementary Contrast 83 Ground Subtraction 85 Color and Area: Small, Medium, Large 86 Chapter 7 Illusion and Impression Color Illusions 90 The Illusion of Depth 90 Spatial Effects of Colors 92 Transparence Illusion 94 Fluting 96 Vibration 97 Vanishing Boundaries 98 Luminosity 98 Bezold Effect 99 Optical Mixes 100 Chapter 8 Color Theory: A Brief History The Mystery of Color 103 Setting the Stage 103 The Beginnings of Color Theory 104 Color and Controversy 107 The Scientific Model: Color Gets Organized 108 Color by Numbers 111 A New Perspective 113 Chapter 9 Color Harmony In Search of Beauty 115 Intervals and Harmony 116 Hue and Harmony 117 Major and Minor Themes 118 Value and Harmony 118 Saturation and Harmony 120 On Beyond Harmony: Dissonant Colors 121 The X-Tra Factor: Surface and Harmony 121 Some Harmonious Conclusions 122 Chapter 10 Tools of the Trade: Color in Product and Print It’s the Real Thing: Color on Product and Print 124 Design Media 125 Artists’ Media 126 Subtractive Mixing 127 Muted Hues 128 Tinting Strength 129 Color Printing 129 Spot Colors 131 Screen and Block Printing 132 Chapter 11 The Medium of Light Images of Light 133 Lost in Translation 135 The Screen Display 137 Color Display Modes 139 Color Management 140 Color on the Web 143 Web Color Coding 144 Emerging Media: E-Ink 147 Chapter 12 The Business of Color The Color Industries 149 Color Sampling 151 Color Forecasting 151 Color Consulting 153 Color and Product Identity 156 Palettes, Color Cycles, and History 158 Traditional and Document Colors 160 Influences on Palettes 162 Glossary 165 Bibliography 177 Index 181

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Author Information

Linda Holtzschue is Principal of Linda Holtzschue and Associates, a New York City-based interior design firm. She taught color theory and other courses at the Fashion Institute of Technology and the Parsons School of Design, where she also served as an assistant dean. Her work has been featured in the New York Times Magazine and has appeared in Better Homes and Gardens.

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