Overview
For a whole variety of reasons, the bus industry continues to be of vital importance to the UK. It remains central to the economy, to plans to combat climate change and pollution, and to policies regarding social inclusion and accessibility. Yet, public and political comment on the industry continues to betray a lack of understanding and, it often seems, a degree of prejudice. This book offers a clear, non-technical, jargon-free explanation of how the bus industry works. The chapters examine: The costs of operation - what the components are and what drives them, particularly understanding the crucial importance of speed and predictability The revenue earned - how much is needed to enable operators to meet their three key objectives to cover their costs to meet their financial obligations to invest in the future The need for profit - why operators need to make a surplus and what they do with it The principal drivers of demand for bus services The bus product - its various attributes and why they are important The competitive environment in which the industry operates The customer interface - researching, listening and communicating with bus users Trends in fares and ticketing Public spending on buses
Full Product Details
Author: Chris Cheek
Publisher: Passenger Transport Monitor
Imprint: Passenger Transport Monitor
Edition: 2nd ed.
Dimensions:
Width: 15.20cm
, Height: 0.90cm
, Length: 22.90cm
Weight: 0.236kg
ISBN: 9781898758198
ISBN 10: 1898758190
Pages: 126
Publication Date: 03 May 2021
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
"""Chris Cheek puts to right with clarity a number of misconceptions about bus travel""Amazon reviewer of the first edition ""Compulsory reading for all involved in public transport policy-making""Amazon reviewer of the first edition ""Very easy to understand"" Reader e-mail to author (quoted with permission) ""The way you presented the concepts is very straightforward"" Reader e-mail to author (quoted with permission) ""Your book became a bible for me"" Reader e-mail to author (quoted with permission)"
Chris Cheek puts to right with clarity a number of misconceptions about bus travel Amazon reviewer of the first edition Compulsory reading for all involved in public transport policy-making Amazon reviewer of the first edition Very easy to understand Reader e-mail to author (quoted with permission) The way you presented the concepts is very straightforward Reader e-mail to author (quoted with permission) Your book became a bible for me Reader e-mail to author (quoted with permission)
Author Information
Chris has worked in the public transport industry for over 48 years, the last 33 of them as an analyst and consultant. He has worked on a wide variety of projects including seven passenger rail franchise bids and more than ten PFI bids for rapid transit projects in the UK and overseas. He has worked with the Department for Transport on the development of a National Bus Model and with the Commission for Integrated Transport on a parallel National Rail Model. Other projects include advice to lenders and City institutions on acquisitions and flotations. He also helped to found the UK Bus Awards, a scheme founded in 1996 to promote excellence and good practice in the industry. This was followed by the launch of the UK Coach Awards in 2009. He was active in the management of the schemes until retiring in 2019. Chris is a Fellow of the Chartered Institute of Logistics and Transport and a Member of the Chartered Management Institute.
