Overview

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

Full Product Details

Author:   Deli Yang
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   3rd ed. 2021
Weight:   0.460kg
ISBN:  

9783030540364

ISBN 10:   3030540367
Pages:   322
Publication Date:   08 April 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning Part I: Intellectual Property Fundamentals Chapter 2. Intellectual Property Theories Chapter 3. Intellectual Property Systems Part II: Intellectual Property Environments Chapter 4. Intellectual Property Impacts Political Economy Chapter 5. The Effects of Political Economy on Intellectual Property Chapter 6. Culture and Intellectual Property Part III: Intellectual Property Management Chapter 7. Managing Intellectual Property Assets Chapter 8. Valuing Intellectual Property Part IV: Intellectual Property Strategies Chapter 9. Internationalizing Intellectual Property Chapter 10. International Licensing and Contracting of Intellectual Property Chapter 11. Global Piracy and Strategic Responses Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings Index

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Author Information

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project “Benchmarking global IP systems.”

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