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OverviewFull Product DetailsAuthor: Deli YangPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 3rd ed. 2021 Weight: 0.460kg ISBN: 9783030540364ISBN 10: 3030540367 Pages: 322 Publication Date: 08 April 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning Part I: Intellectual Property Fundamentals Chapter 2. Intellectual Property Theories Chapter 3. Intellectual Property Systems Part II: Intellectual Property Environments Chapter 4. Intellectual Property Impacts Political Economy Chapter 5. The Effects of Political Economy on Intellectual Property Chapter 6. Culture and Intellectual Property Part III: Intellectual Property Management Chapter 7. Managing Intellectual Property Assets Chapter 8. Valuing Intellectual Property Part IV: Intellectual Property Strategies Chapter 9. Internationalizing Intellectual Property Chapter 10. International Licensing and Contracting of Intellectual Property Chapter 11. Global Piracy and Strategic Responses Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings IndexReviewsAuthor InformationDeli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project “Benchmarking global IP systems.” Tab Content 6Author Website:Countries AvailableAll regions |
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