Understanding Advertising

Author:   Emma Carlson Berne ,  Emma Carlson Berne
Publisher:   Capstone Press
ISBN:  

9781543527070


Pages:   32
Publication Date:   01 August 2018
Recommended Age:   From 8 to 9 years
Format:   Hardback
Availability:   Available To Order   Availability explained
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Understanding Advertising


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Overview

Nobody believes they are influenced by advertising but everybody is wrong about that. Advertising assaults us daily on tv on the internet on the streets of our cities everywhere we look and even when we don't think we're looking. Easy-to-understand text simple infographics and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

Full Product Details

Author:   Emma Carlson Berne ,  Emma Carlson Berne
Publisher:   Capstone Press
Imprint:   Capstone Press
Dimensions:   Width: 22.20cm , Height: 0.80cm , Length: 19.70cm
Weight:   0.277kg
ISBN:  

9781543527070


ISBN 10:   1543527078
Pages:   32
Publication Date:   01 August 2018
Recommended Age:   From 8 to 9 years
Audience:   Children/juvenile ,  Children / Juvenile
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. . . .A necessary purchase for preparing children to navigate today's media-rich landscape.-- School Library Journal, Series Made Simple These two titles did a great job of building awareness of how word choice is used to convince, promote, and influence opinion in positive and negative ways. They also do a great job of giving examples of how advertising and propaganda subtly infiltrate all forms of media.-- School Library Connection


Author Information

Emma Carlson Berne has written more than a dozen books for children and young adults, including teen romance novels, biographies, and history books. She lives in Cincinnati, Ohio with her husband, Aaron, her son, Henry, and her dog, Holly. Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons. Emma Carlson Berne has written more than a dozen books for children and young adults, including teen romance novels, biographies, and history books. She lives in Cincinnati, Ohio with her husband, Aaron, her son, Henry, and her dog, Holly. Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons.

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