Overview

Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue. This book is written for small business owners with examples and step-by-step instructions on getting your store ready for any inbound marketing campaign. Inbound marketing is fast replacing outbound marketing. Today, consumers are interested in building relationships with businesses and are turned off by hard selling techniques. This guide provides practical advice for small business owners to build an effective inbound marketing strategy using techniques like search engine optimization (SEO), lead magnets, and creating buyer personas. Learn how to get your E-commerce shop ready with tips on optimizing product images, offering to upsell opportunities, and starting a blog. Instead of chasing leads, read how you can build content that will keep customers coming back to your E-commerce store.

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