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OverviewUnderground Empires chronicles how outsider labels like Stüssy, Carhartt WIP, and PALACE grew from counterculture movements into global fashion powerhouses. Rooted in skate, surf, and underground communities, these brands thrived on rebellion and authenticity. This book examines how they built devoted followings, resisted selling out, and yet became mainstream icons. It captures the contradictions of underground credibility colliding with corporate success, showing how misfit energy rewrote the rules of fashion. What began as small subcultural statements became enduring empires that still challenge what it means to be cool. Full Product DetailsAuthor: Sofia MercerPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.90cm , Length: 22.90cm Weight: 0.204kg ISBN: 9798269373850Pages: 146 Publication Date: 11 October 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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