Overview
Create and market products that people can’t ignore using proven strategies from behavioral science. Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably. Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for: Harnessing behavioral science to optimize acquisition, retention, and user value Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty Designing experiences that nudge customer decisions toward success Unveiling your competitors’ hidden psychological tactics and applying them using robust principles. Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love—and can’t stop talking about.
Full Product Details
Author: Colin Hodge ,
Roger Dooley
Publisher: John Wiley & Sons Inc
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 16.00cm
, Height: 3.30cm
, Length: 23.10cm
Weight: 0.499kg
ISBN: 9781394387335
ISBN 10: 1394387334
Pages: 320
Publication Date: 30 March 2026
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Author Information
COLIN HODGE is the Founder of the DOWN Dating App (originally named Bang With Friends), a viral product that has grown to over 17 million users. As Chief Growth Officer, he led data-driven growth initiatives for 17Live, Asia’s top livestreaming app, and launched its U.S. platform as its CEO. Globally, he’s scaled startups to over 100 million users. Visit ColinHodge.com
