Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Author:   Kevin J. Clancy ,  David Lloyd
Publisher:   SAGE Publications Inc
ISBN:  

9780761915812


Pages:   244
Publication Date:   12 October 1999
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $306.24 Quantity:  
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget


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Full Product Details

Author:   Kevin J. Clancy ,  David Lloyd
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 2.10cm , Length: 22.80cm
Weight:   0.480kg
ISBN:  

9780761915812


ISBN 10:   0761915818
Pages:   244
Publication Date:   12 October 1999
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

The Declining Effectiveness of Television Advertising Television Programming Vampire or Standard Bearer? A New Model of the Effects of Television Programming How the Program Involvement Study was Conducted Measuring Program Involvement on Several Dimensions The Hidden Power of Television Programming Revealed People, Products and Campaigns Most Sensitive to TV Programming Effects New Insights into Advertising Test Methods The New Standard for Media Buying Cost per Thousands Involved The Hidden Effects of Print Media Environment Uncover the Hidden Power of Television Programming and Print Editorial

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