Overview

The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.

Full Product Details

Author:   Jeanine E. Kraybill ,  Donna R. Hoffman ,  Christopher W. Larimer ,  Alison Howard
Publisher:   Bloomsbury Publishing Plc
Imprint:   Lexington Books
Dimensions:   Width: 15.40cm , Height: 1.80cm , Length: 22.30cm
Weight:   0.358kg
ISBN:  

9781498554152

ISBN 10:   1498554156
Pages:   238
Publication Date:   28 October 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Chapter 1: Considering the Rhetoric and Political Communication of the 2016 Election Jeanine E. Kraybill Chapter 2: Iowa 2016: The Start of an Unusual Nomination Contest Donna R. Hoffman, Christopher W. Larimer, and Alison D. Howard Chapter 3: The Tone of Debates: The Difference between Democrats and Republicans during the Primaries Raul Madrid Jr. Chapter 4: Sending a Message to Who? Emails as Campaign Communication from Presidential Candidates Mirya Holman and Abby Perkins Chapter 5: “You Should Smile More!” Gender and Press Coverage of Candidates During the 2016 Presidential Primary Carrie Skulley Chapter 6: Latina Sophistication: Policy Issues and Candidate Choice in the 2016 Presidential Election Ivy A.M. Cargile Chapter 7: Chinese Hoax vs. Climate Hope: An Analysis of Partisan Environmental Rhetoric in the 2016 Presidential Race Stuart Wood Chapter 8: Tweeting Religion: The New God Strategy of the 2016 Presidential Election Jeanine E. Kraybill, Nicole Mirkazemi, and Randy Villegas Chapter 9: The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration Chris Haynes and Jessica Sattler Chapter 10: Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective Essay Jeanine E. Kraybill

Reviews

The book's team of authors examine the use of language in the 2016 U.S. presidential campaign as it applies to a wide range of contexts, including the debates, campaign speeches, campaign e-mail, social media, and press coverage. A diverse array of theories are used in the analysis, and the insights provided are useful for political communication researchers and anyone else interested in politics. -- John H. Parmelee, University of North Florida, co-author of Politics and the Twitter Revolution This is a highly informative volume for anyone interested in the charged rhetoric of the 2016 election. A high-powered roster of experts address gender, ethnicity, and new forms of media and communication. This book is an important read for understanding our new political environment. -- Julia R. Azari, Marquette University

Author Information

Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.

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