Overview

"""Uncivil Wars: Political Campaigns in a Media Age ""engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, ""Uncivil Wars ""then encourages them to have meaningful participation in today s political process."""

Full Product Details

9780312478834

Table of Contents

Reviews

Author Information

"Thomas Hollihan is a professor of communication at the Annenberg School for Communication at the University of Southern California. He is the author of ""Arguments and Arguing: The Products and Process of Human Decision Making ""(with Kevin Baaske) and ""Argument at Century's End: Reflecting on the Past and Envisioning the Future"" and has been published in the ""Quarterly Journal of Speech, Argumentation and Advocacy, Communication Quarterly, Western Journal of Communication, Southern Speech Communication Journal, Speaker and Gavel, ""and ""Debate Issues."" In addition, Hollihan has served as a consultant to political candidates and elected officials and makes frequent media appearances to discuss politics and campaigns."""

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available