Overview

Are your monetization strategies based on gut feelings or solid player evidence? Move beyond assumptions and unlock the power of a comprehensive toolkit for player-centered monetization design and testing.This book teaches you to design effective and ethical monetization, choose the right models for your game, and test them rigorously for both revenue impact and player sentiment. Ground your monetization decisions-from initial concept to live operations-in how players perceive value, spend, and feel. Inside, you'll discover how to: UNDERSTAND player spending behavior and perceptions of value across models. DESIGN ethical monetization strategies that align with player experience and trust. IMPLEMENT diverse models-from shops and subscriptions to Battle Passes and hybrids. TEST monetization rigorously for revenue efficiency, player sentiment, and fairness. Whether solo dev, indie studio, or AAA strategist, this book helps you craft monetization systems that ensure financial sustainability while fostering positive player experiences.

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