Overview

This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.

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9781322954356

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Ted Prodromou is an Internet business consultant, specializing in search engine optimization, pay-per-click campaign management, and social media marketing. In his past life, Ted worked for high tech companies IBM, DEC and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at http: //www.tedprodromou.com

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