Ultimate Guide to Email Marketing for Business
Author:   Susan Gunelius
Publisher:   Entrepreneur Press
ISBN:  

9781599186238


Pages:   230
Publication Date:   31 May 2018
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Ultimate Guide to Email Marketing for Business


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Author:   Susan Gunelius
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
ISBN:  

9781599186238


ISBN 10:   1599186233
Pages:   230
Publication Date:   31 May 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Chapter 1: The Evolution of Email Marketing Chapter 2: The Marketing Funnel Chapter 3: Know the Laws and Deliverability Rules Chapter 4: Choosing Your Tools Chapter 5: Types of Campaign and Conversion Funnels Chapter 6: Growing Your List Chapter 7: Creating a Lead Magnet Chapter 8: Developing a Campaign Conversion Funnel Chapter 9: List Segmentation Chapter 10: Writing an Email Message Chapter 11: Autoresponder Messages Chapter 12: Measuring Performance Chapter 13: Handy Resources and Swipe Files

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Author Information

Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more. Susan has written about marketing, branding, social media, email marketing, and more for Entrepreneur.com, Forbes.com, Intuit.com, and About.com (a New York Times company). Her marketing-related articles have appeared on websites such as MSNBC.com, Bloomberg.com BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, and many more. She resides in Clermont, FL.

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