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Author:   Timothy Seward ,  Perry Marshall
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
ISBN:  

9781599186382

ISBN 10:   1599186381
Pages:   240
Publication Date:   06 June 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

"CONTENTS Foreword: ""I Teach Google Advertising"" by Perry Marshall Preface Chapter 1: Stacking Your Brand's Deck on Amazon Chapter 2: How to Control Product and Pricing on Amazon Chapter 3: Getting Started as a Seller on Amazon Chapter 4: Add Products, Then Optimize Your Amazon Catalog Listings Chapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your Brand Chapter 6: Fleshing Out Your Amazon Business Objectives and Measurements Chapter 7: Competitive Analysis Time Chapter 8: Keywords and Keyword Research Chapter 9: Campaign Structure Chapter 10: Getting Started with Sponsored Products Chapter 11: Build ""Top of Funnel"" Marketing Momentum with Sponsored Brands Chapter 12: For Vendors Only: Product Display Ads Chapter 13: Aggregate, Analyze, and Optimize Chapter 14: Keyword Optimizations Chapter 15: Account and Campaign-Level Optimizations Chapter 16: Self-Auditing Chapter 17: Strategies for Amazon's Prime Day Chapter 18: Extending Your Reach On and Off Amazon Chapter 19: Reporting for Executives Chapter 20: Hiring and Advertising Agency Chapter 21: Amazon's Secret Formula for Long-Term Winning Epilogue: Touching the Future of Retail Glossary Acknowledgments About the Author Index"

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Author Information

Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University's College of Management, and has contributed to key industry publications including Internet Retailer.

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