Uber
Author:   B. Yasanthi Perera ,  Pia A. Albinsson
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9781440864247


Pages:   256
Publication Date:   16 January 2020
Recommended Age:   From 7 to 17 years
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Uber


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Full Product Details

Author:   B. Yasanthi Perera ,  Pia A. Albinsson
Publisher:   Bloomsbury Publishing Plc
Imprint:   Greenwood Press
Weight:   0.567kg
ISBN:  

9781440864247


ISBN 10:   1440864241
Pages:   256
Publication Date:   16 January 2020
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Primary & secondary/elementary & high school ,  Tertiary & Higher Education ,  Educational: Primary & Secondary
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

"Foreword by Merlyn A. Griffiths Preface and Acknowledgments Introduction Chapter 1 Uber: The Origin and Evolution Chapter 2 Uber's Shapers and Movers: The Leadership Team, Past and Present Chapter 3 Uber's Innovations, Collaborations, and Expansion into New Industries in the Gig Economy Chapter 4 Controversies: Uber in the News Chapter 5 Remaking the Culture Chapter 6 From ""Moving Forward"" to ""Doors Are Always Opening"": Connecting with Driver Partners, Users, and the Community Chapter 7 Moving Forward: The Race to Go Public Index"

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Author Information

B. Yasanthi Perera, PhD, is assistant professor of business ethics at Brock University, Canada. Pia A. Albinsson, PhD, is associate professor of marketing at Appalachian State University, USA.

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