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9781592537020

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<p> The many authors who worked on this volume--Haley ( ABC's of Type ), Richard Poulin (typography, Sch. of Visual Arts NY; The Language of Graphic Design ), Jason Tselentis ( Type Form and Function ), Tony Seddon ( Graphic Design for Non-Designers ), Gerry Leonidas (typography, Univ. of Reading, UK), Ina Saltz (electronic design & multimedia, City Coll., CUNY), Kathryn Henderson ( Online and on Paper ), and Tyler Alterman--have created an attractive, informative book with an uncertain purpose. The introduction pitches the title as something between a reference and a book for casual perusal (likening it to Judy Jones and William Wilson's An Incomplete Education ). A later section, ostensibly on designing with type, provides plenty of color pictures of modern applications but little textual analysis, making this section like part of a coffee-table book. However, the overall breadth of material, both conceptual and practical--including information about existing typefaces and how to work with them--and a section at the end listing schools, periodicals, conferences, museums, and websites related to typography, make it suitable as a textbook for an introductory college class on typography. Unsurprisingly, the book is also well designed. VERDICT: This title is somewhat technical for average readers, and the number of authors leads to uneven writing. Still, high school seniors and college students beginning their path toward careers as graphic designers or commercial artists will find this guide invaluable. -- Library Journal <br>

Typography Referenced is a beautifully illustrated and superbly designed compendium of typographic history, language, and practice. The authors, who are among the most respected typographers in the field, have produced a book that is both exhaustive and authoritative. Not quite a textbook and not quite a reference book, it is best suited for colleges with a graphic design or typography program. Since the chapters are written individually by the different authors, some differences in writing style are evident; nevertheless, when Allan Haley, Richard Poulin, and Gerry Leonidas are among the authors of a book about fonts and typography, readers will not be disappointed. These leading authorities in the field teach at several of the outstanding design education institutions in the world. The result is a book that will be fascinating for working practitioners, students, and people looking for answers to technical questions. Though not specifically a reference work, this volume will serve admirably in this role for anyone interested in the arcana of typography. Chapters on type classification, type history, foundries, fonts, type designers, terminology, and the various letterforms that make up alphabets are beautifully presented. The book ends with very useful appendixes that offer information on publications, organizations, schools, conferences, films, and museums devoted to typography. This valuable work will be helpful to readers for decades to come. - R.M. Labuz, Mohawk Valley Community College <br>

Author Information

Tyler Alterman is a fourth-year student in The City University of New York's Macaulay Honors College studying creative behavior change. His obsessions include the science of persuasion, cognitive neuroscience, graphic design, cinnamon pita chips, and any fine type with high contrast, ball terminals, or geometric forms. He lives in New York City.Tony Seddons longstanding career as a graphic designer has taken him from his native Cornwall, via London and several publishing companies, to East Sussex where he now works as a freelance designer and writer. He has authored and co-authored multiple books, including Graphic Design for Non-designers; Art Directing Projects for Print; and Thou Shall Not Use Comic Sans. Visit him online at http://www.tonyseddon.com.Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches typographic design and typeface design at under- and postgraduate levels.Ina Saltz is an art director, designer, and author of numerous articles on design and typography. She is the author of Typography Essentials by Rockport Publishers. She lives in New York City.Kathryn Henderson is a writer, editor, and designer interested in the convergence between design and pop culture. Currently, you can find her at Pentagram Design obsessing over new design work and assisting with daily communications as deputy editor of Content Development for http://www.pentagram.com.Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.Kathryn Henderson is a writer, editor, and designer interested in the convergence between design and pop culture. Currently, you can find her at Pentagram Design obsessing over new design work and assisting with daily communications as deputy editor of Content Development for http://www.pentagram.com. She resides in Brooklyn, NY.Richard Poulin is cofounder, design director, and a principal of Poulin + Morris Inc. (http://www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA.Allan Haley is Director of Words & Letters at Monotype Imaging, based in Woburn, Massachusetts. He is responsible for strategic planning and creative implementation of just about everything related to typeface designs, and editorial content for the company's type libraries and websites.Jason Tselentis teaches graphic design and typography at Winthrop University in Rock Hill, South Carolina. He is the author of Type, Form, and Function by Rockport Publishers.

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