Overview

Typography in film has come a long way since the days when studio-employed lettering artists hand-produced title cards for silent films. Today, with software like Adobe After Effects, just about anyone can create titles on a desktop computer--but that doesn't mean just anyone can produce great type for film or video! To do that, you need to know something about the intersection of type and film, how to come up with a concept, and the steps entailed in bringing that concept to fruition--all of which this full-color volume explains! In these pages, a master of the craft, designer Brian Diecks, talks to a collection of film and design world luminaries about the challenges they've faced (and the successes they've pulled off) in designing type for film and video. Each designer's story describes an assignment and then provides a detailed account of how a concept was arrived upon and executed. Gorgeous visuals highlight the discussions, and a portfolio of finished work is included on the DVD.

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9780321316257

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Brian Diecks is the creative director and co-owner of DZP Marketing Communications in New York City, providers of strategic and creative marketing solutions, including broadcast graphics and network identities, to clients including TNT, Fox Cable Networks, The Weather Channel, The WB, Showtime, TBS Superstation, and more. His work has been regularly featured in Millimeter, Shoot, Post, and Videography and Creativity, and he's a frequent speaker at AIGA, Broadcast Design Association, and other industry conferences.

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