Typography and Motion Graphics: The 'Reading-Image'
Author:   Michael Betancourt (Savannah College of Art and Design, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367029289


Pages:   148
Publication Date:   29 November 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Typography and Motion Graphics: The 'Reading-Image'


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Full Product Details

Author:   Michael Betancourt (Savannah College of Art and Design, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.340kg
ISBN:  

9780367029289


ISBN 10:   0367029286
Pages:   148
Publication Date:   29 November 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Figures Acknowledgments Motion Typography A History of Formalist Approaches Legibility The Technical Lineage Typography and Titling The ‘Reading-Image' Kinetic Action Graphic Expression Chronic Progression Conclusions Motion versus Static Design Reading / Discourse The Role of Kinesis Constraints on Semiosis Index

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Author Information

Michael Betancourt is a research artist/theorist concerned with digital technology and capitalist ideology. His writing has been translated into Chinese, French, German, Greek, Italian, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo. He is the author of The ____________ Manifesto, and books such as The History of Motion Graphics, and The Critique of Digital Capitalism, as well as three books on the semiotics of motion graphics: Semiotics and Title Sequences, Synchronization and Title Sequences, and Title Sequences as Paratexts. These publications complement his movies, which have screened internationally at the Black Maria Film Festival, Art Basel Miami Beach, Contemporary Art Ruhr, Athens Video Art Festival, Festival des Cinemas Differents de Paris, Anthology Film Archives, Millennium Film Workshop, the San Francisco Cinematheque’s Crossroads, and Experiments in Cinema, among many others.

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