Overview

If you're looking for a fairly automated way to build a brand online, you don't have to look further than Twitter. In fact, for the longest time, a lot of marketers and marketing companies have long considered Twitter as a great place for brand formation. If you're looking for an online brand, Twitter is a great place to start. It's easy to see why. Twitter is so easy to use. You just need to post a tweet that is one hundred forty characters. You need to do it long enough. You must pick the right hashtags. You must pick the right content and, given enough focus and attention to detail, you will get it right. It's just a matter of time. Of course, this does not mean automatic success but, with everything else being equal, Twitter compared to other social media platforms, is easier to master. Why? First, it is very friendly to automation. That's right. You can automate pretty much everything you do on Twitter. Therefore a lot of people use it to make money from the Internet on autopilot. They don't have to babysit each tweet. They don't have to sit around to figure out what's going on. They can pretty much set a strategy, let the software do it, let the process run for some time, double-check their work, make some adjustments here and there and then let it run. In other words, Twitter is one of those platforms that you just must figure out in broad terms to lay out an initial strategy. Implement that strategy and then learn from your results.

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9781801444484

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