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9780199965090

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Tweeting to Power is the most ambitious and well-researched study of social media's political consequences to date. Using an impressive array of qualitative and quantitative data, Gainous and Wagner systematically track how Twitter and Facebook are influencing Congress, political parties and the American public. This book is much more than a narrow study of social media, however. By situating their evidence in long-standing theoretical debates, Gainous and Wagner tackle more fundamental questions about the functioning of American democracy in the age of the internet. Tweeting to Power is essential reading for anyone interested in technology's impact on election campaigns, political communication and public opinion. --Kevin Wallsten, California State University, Long Beach Social media have already become a fundamental part of politics in the digital age. In Tweeting to Power, Jason Gainous and Kevin M. Wagner use an impressive array of quantitative and qualitative data to explore a wide variety of questions about the impacts of social media on American politics. In doing so, they make an important new contribution to ongoing debates about the political implications of the internet. --Michael Xenos, Center for Communication Research, University of Wisconsin-Madison

Social media have already become a fundamental part of politics in the digital age. In Tweeting to Power, Jason Gainous and Kevin M. Wagner use an impressive array of quantitative and qualitative data to explore a wide variety of questions about the impacts of social media on American politics. In doing so, they make an important new contribution to ongoing debates about the political implications of the internet. * Michael Xenos, Center for Communication Research, University of Wisconsin-Madison * Tweeting to Power is the most ambitious and well-researched study of social media's political consequences to date. Using an impressive array of qualitative and quantitative data, Gainous and Wagner systematically track how Twitter and Facebook are influencing Congress, political parties and the American public. This book is much more than a narrow study of social media, however. By situating their evidence in long-standing theoretical debates, Gainous and Wagner tackle more fundamental questions about the functioning of American democracy in the age of the internet. Tweeting to Power is essential reading for anyone interested in technology's impact on election campaigns, political communication and public opinion. * Kevin Wallsten, California State University, Long Beach *

""Even as social media continue to evolve, Tweeting to Power captures a current snapshot of campaign politics that demonstrates how the strategic use of social media can be a powerful advantage in winning elections."" --Anthony Rotolo, Syracuse University, Political Science Quarterly ""Tweeting to Power is the most ambitious and well-researched study of social media's political consequences to date. Using an impressive array of qualitative and quantitative data, Gainous and Wagner systematically track how Twitter and Facebook are influencing Congress, political parties and the American public. This book is much more than a narrow study of social media, however. By situating their evidence in long-standing theoretical debates, Gainous and Wagner tackle more fundamental questions about the functioning of American democracy in the age of the internet. Tweeting to Power is essential reading for anyone interested in technology's impact on election campaigns, political communication and public opinion.""--Kevin Wallsten, California State University, Long Beach ""Social media have already become a fundamental part of politics in the digital age. In Tweeting to Power, Jason Gainous and Kevin M. Wagner use an impressive array of quantitative and qualitative data to explore a wide variety of questions about the impacts of social media on American politics. In doing so, they make an important new contribution to ongoing debates about the political implications of the internet.""--Michael Xenos, Center for Communication Research, University of Wisconsin-Madison

Author Information

Jason Gainous is Associate Professor of Political Science at the University of Louisville. Kevin M. Wagner is Assistant Professor of Political Science at Florida Atlantic University.

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