Overview

"You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same. But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an ""in"" with the producers and guest bookers to get on television, right? There must be some way for you to get on the radar of these news shows, too. You've never had any formal media training. You need a coach, someone to show you the ins and outs of what it takes to be a successful television news guest. You're in luck, because this book contains everything you'll need. Scott Wolfson has spent his professional career working in the broadcast news industry. He's coached hundreds of guests, getting them ready to appear calm and confident on camera. And, in his book, TV News Live Shots, he guides you so you can crush your on camera interview! In this book you'll learn: - Who, actually is newsworthy? You'll hear the story of how the unlikeliest of people, a hardened ex-convict, became a media star! -How to craft winning media pitches and unique story angles that producers will love. -Why it's important to arrive to the studio early, camera ready, and wearing colors that pop on television. -You'll hear the incredible story of how Scott walked a guest through shooting his own live shot when a cable news network forgot to hire a camera operator! -How to keep the media momentum rolling after you successfully ace your interview! And much more..."

Full Product Details

9781734432404

Table of Contents

Reviews

"""I can't think of anyone more qualified than Scott Wolfson to prepare and coach someone scheduled for an upcoming television news interview. His knowledge and experience is vast, and covers everything from staying focused on your key message points, use of body language, to crafting a newsworthy story that producers and the audience at home will love. This book is the next best thing to having Scott coach you in person!"" Mark Grant, Chief Global Strategist, B. Riley FBR, Inc., TV News Commentator/Contributor ""Scott Wolfson has written the definitive guide on how best to prepare for and crush your on-camera interview. Having worked with Scott during 'breaking news' events from remote locations, there is no one in the business I trust more with my on-air appearances. For those inside the profession, or seeking to break into it, read this book."" James A. Gagliano, Retired FBI Supervisory Special Agent and Current CNN Law Enforcement Analyst ""I've played in the NFL in front of thousands of fans watching on national TV. But this doesn't compare to sitting in a dark room of a satellite studio where you're looking into the lens of a camera, and can't see the interviewer. This takes a lot of practice to continue to smile, look natural and never look down or away from the camera since you don't know when your camera shot is live on air. Scott has coached me and taken my on camera performance to new heights. He's literally the best in the business!"" Jack Brewer, Former NFL Star, CEO of the Brewer Group, Network TV News Commentator/Contributor ""Whenever I'm requested for a network news live shot, I always request Scott Wolfson's Florida Sun Studios. His combination of broadcast media knowledge and experience is second to none. If you want to get a leg up on your competition, reserve a copy of Scott's excellent media training guide, TV News Live Shots!"" Julie K. Brown, Investigative Reporter, The Miami Herald ""TV News Live Shots is a terrific how to guide for getting yourself on television, polishing your presentation and, delivering your message effectively. As a long time television news correspondent, I've never seen a more comprehensive work. The book is also sprinkled with powerful stories from news makers and experts about their on camera experiences. You will be far better prepared and far more confident once you've read this book!"" John Zarrella, Former CNN Miami Bureau Chief/Correspondent ""What Lebron James is to the jump shot, Scott Wolfson is to the live shot. There's no one better. I passionately and enthusiastically recommend his book and his training sessions. Guaranteed slam dunk!"" Mark Eiglarsh, On-Air Legal Analyst, Criminal Defense Attorney, and Author of Be Happy By Choice: Happiness Guaranteed or Your Misery Back! ""Scott Wolfson's book about crushing your on camera interview is an amazing resource. I wish I had it years ago, when I began to be interviewed about rising sea level. Even now, dozens of interviews later, I can still learn a lot from his experience producing thousands of TV news live shots. Thank you Scott."" John Englander, Oceanographer, Author of High Tide On Main Street ""Scott Wolfson is the undisputed Master of Media. He brings his own unique perspective to the field and draws from his own vast experience. If you are ever considering being in front of the camera, this book is a must read."" Dr. Daniel Bober, Clinical Assistant Professor Yale University School of Medicine"

I can't think of anyone more qualified than Scott Wolfson to prepare and coach someone scheduled for an upcoming television news interview. His knowledge and experience is vast, and covers everything from staying focused on your key message points, use of body language, to crafting a newsworthy story that producers and the audience at home will love. This book is the next best thing to having Scott coach you in person! Mark Grant, Chief Global Strategist, B. Riley FBR, Inc., TV News Commentator/Contributor Scott Wolfson has written the definitive guide on how best to prepare for and crush your on-camera interview. Having worked with Scott during 'breaking news' events from remote locations, there is no one in the business I trust more with my on-air appearances. For those inside the profession, or seeking to break into it, read this book. James A. Gagliano, Retired FBI Supervisory Special Agent and Current CNN Law Enforcement Analyst I've played in the NFL in front of thousands of fans watching on national TV. But this doesn't compare to sitting in a dark room of a satellite studio where you're looking into the lens of a camera, and can't see the interviewer. This takes a lot of practice to continue to smile, look natural and never look down or away from the camera since you don't know when your camera shot is live on air. Scott has coached me and taken my on camera performance to new heights. He's literally the best in the business! Jack Brewer, Former NFL Star, CEO of the Brewer Group, Network TV News Commentator/Contributor Whenever I'm requested for a network news live shot, I always request Scott Wolfson's Florida Sun Studios. His combination of broadcast media knowledge and experience is second to none. If you want to get a leg up on your competition, reserve a copy of Scott's excellent media training guide, TV News Live Shots! Julie K. Brown, Investigative Reporter, The Miami Herald TV News Live Shots is a terrific how to guide for getting yourself on television, polishing your presentation and, delivering your message effectively. As a long time television news correspondent, I've never seen a more comprehensive work. The book is also sprinkled with powerful stories from news makers and experts about their on camera experiences. You will be far better prepared and far more confident once you've read this book! John Zarrella, Former CNN Miami Bureau Chief/Correspondent What Lebron James is to the jump shot, Scott Wolfson is to the live shot. There's no one better. I passionately and enthusiastically recommend his book and his training sessions. Guaranteed slam dunk! Mark Eiglarsh, On-Air Legal Analyst, Criminal Defense Attorney, and Author of Be Happy By Choice: Happiness Guaranteed or Your Misery Back! Scott Wolfson's book about crushing your on camera interview is an amazing resource. I wish I had it years ago, when I began to be interviewed about rising sea level. Even now, dozens of interviews later, I can still learn a lot from his experience producing thousands of TV news live shots. Thank you Scott. John Englander, Oceanographer, Author of High Tide On Main Street Scott Wolfson is the undisputed Master of Media. He brings his own unique perspective to the field and draws from his own vast experience. If you are ever considering being in front of the camera, this book is a must read. Dr. Daniel Bober, Clinical Assistant Professor Yale University School of Medicine

Author Information

"Scott Wolfson is the owner of Florida Sun Studios, an independent broadcast and production studio located in Fort Lauderdale, Florida. Scott is also the author of the book, TV News Live Shots: A Media Training Guide to Crush Your On-Camera Interview! His decades of broadcast news experience make him a highly sought after broadcast industry consultant and media coach in South Florida. Media Training Scott conducts both individual and small group media training sessions at the studio. The sessions are tailored to each client's particular needs and simulate real-life media interviews. All aspects of media training are covered including: preparing for a media interview, crafting an unique story angle, speaking in sound bites, how to handle ""curveball"" questions, reading off of a teleprompter, setting up your own Skype live shot, and most importantly, staying on message!"

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