Overview

Current research has shown that the representative democratic process is in jeopardy due to low voter participation. With contention a brew in the democratic and republican parties, and with the challenges that COVID 19 presents, winning elections has become a daunting and challenging task. Candidates, elected officials, running for another term, and their campaigns will need all the resources to give them a winning edge. The electoral process relies on informed and motivated voters to turn out and elect our political leaders, how candidates connect with these voters will determine the likelihood of their political future. This study looks at the influence of political campaigns and community activism groups on voter participation and their role in the overall political health in the democratic process. The study identified several flaws in the political approaches towards influencing voter participation. The research further suggests real-world strategies for the groups to become more effective in fostering practical electoral change, thereby increasing voter participation, and improving their ability to influence the elections in their favor positively.

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