Overview

If you have been waiting for a resource that will give everyone in your organization the tools necessary to earn the loyalty of your customers - wait no longer. Inspiring, pragmatic, and a must-read for anyone who wants to make a difference in the lives of those they serve. When it comes to service, satisfaction is a short-sighted goal. Follow the simple rules in this book and transform ordinary customers into lifelong fans. You will learn how to: - Align the business around a customer service mission - Make every employee a customer service agent - Create an environment in which exceptional service experiences can happen - Humanize customer service, virtually and in-person - Empower employees to find innovative solutions - All the random acts of WOW--they're often the most memorable - And much more Products and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. It is your guidebook for building your fan base!

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