Turn Your Literature Review Into An Argument: Little Quick Fix

Author:   Robert Thomas
Publisher:   Sage Publications Ltd
ISBN:  

9781529701258


Pages:   144
Publication Date:   07 October 2019
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Turn Your Literature Review Into An Argument: Little Quick Fix


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Author:   Robert Thomas
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Weight:   0.160kg
ISBN:  

9781529701258


ISBN 10:   1529701252
Pages:   144
Publication Date:   07 October 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

What is the purpose of literature review? How can I tell the difference between an argument and an academic argument? How do I begin to create to create my argument? How do I progress my argument? How do I convey my argument? Why do I need a counter-argument? How can I make sure I’m creating strong arguments? How can I win my argument?

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Author Information

Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015. 

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