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OverviewFull Product DetailsAuthor: Robert ThomasPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Weight: 0.160kg ISBN: 9781529701258ISBN 10: 1529701252 Pages: 144 Publication Date: 07 October 2019 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsWhat is the purpose of literature review? How can I tell the difference between an argument and an academic argument? How do I begin to create to create my argument? How do I progress my argument? How do I convey my argument? Why do I need a counter-argument? How can I make sure I’m creating strong arguments? How can I win my argument?ReviewsAuthor InformationDr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015. Tab Content 6Author Website:Countries AvailableAll regions |