Overview

As an A&R man at Epic Records, Tom Werman helped introduce the world to REO Speedwagon, Boston, Ted Nugent, and Cheap Trick; he also discovered KISS, Rush, and Lynyrd Skynyrd, but his record label passed on all of them. Then, as an independent producer, he oversaw landmark albums by M�tley Cr�e, Twisted Sister, Lita Ford, Jeff Beck, Poison, and many more. All in all, his record-making r�sum� includes twenty-three gold- or platinum-selling albums and cumulative sales of more than fifty-two million copies. After bearing witness to several sea changes in the music industry, Werman retired from producing in 2001 and reinvented himself as an award-winning innkeeper in the Berkshire Hills of Massachusetts. And that might have been that--until an off-the-cuff rebuttal to a disparaging critique of his role in making the M�tley Cr�e album Girls, Girls, Girls on a music website led to a fortnightly column and now this book--an honest and engaging insider account on how some of the best-loved albums of the 1970s and '80s came to be. A must for anyone interested in the glory days of rock and metal, Turn It Up! offers valuable insights into the recording process, the recording studio, the role of the producer, and the production values that are essential to the creation of a hit record.

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Tom Werman is a former record-industry executive and producer who worked with some of the biggest names in rock and metal during the 1970s and '80s. Shortly after joining Epic Records in 1970, he brought REO Speedwagon and Boston to the label, then discovered, signed, and produced Ted Nugent, Cheap Trick, and Molly Hatchet, among others. In the 1980s and '90s, as an independent producer, he worked with acts including Blue �yster Cult, Motley Crue, Poison, LA Guns, Twisted Sister, Stryper, and Lita Ford. Following his retirement from the music industry, he owned and operated Stonover Farm, a luxury bed-and-breakfast in Lenox, Massachusetts. His productions have sold more than fifty million albums. Tom Werman is a former record-industry executive and producer who worked with some of the biggest names in rock and metal during the 1970s and '80s. Shortly after joining Epic Records in 1970, he brought REO Speedwagon and Boston to the label, then discovered, signed, and produced Ted Nugent, Cheap Trick, and Molly Hatchet, among others. In the 1980s and '90s, as an independent producer, he worked with acts including Blue �yster Cult, Motley Crue, Poison, LA Guns, Twisted Sister, Stryper, and Lita Ford. Following his retirement from the music industry, he owned and operated Stonover Farm, a luxury bed-and-breakfast in Lenox, Massachusetts. His productions have sold more than fifty million albums.

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