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9781498531610

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Reviews

For almost two decades, I have been following the research of Barbara Allen and Dan Stevens on political advertising. What a treat it is to see such a compelling and important research agenda come together in a book. No one understands truth (and untruth) in political advertising—and how the electorate responds to that—better than Allen and Stevens. -- Travis N. Ridout, Washington State University “Few topics are of more contemporary importance than misinformation. This book is a monumental contribution on the topic – looking at the dynamics and effects of inaccuracies in political advertising. The results are sobering: there is a lot of inaccuracy and it matters. The book is exhaustive and sets an agenda for future work on electoral campaigns.” -- James N. Druckman

For almost two decades, I have been following the research of Barbara Allen and Dan Stevens on political advertising. What a treat it is to see such a compelling and important research agenda come together in a book. No one understands truth (and untruth) in political advertising-and how the electorate responds to that-better than Allen and Stevens. -- Travis N. Ridout, Washington State University Few topics are of more contemporary importance than misinformation. This book is a monumental contribution on the topic - looking at the dynamics and effects of inaccuracies in political advertising. The results are sobering: there is a lot of inaccuracy and it matters. The book is exhaustive and sets an agenda for future work on electoral campaigns. -- James N. Druckman, Northwestern University

Author Information

Barbara Allen is professor of political science at Carleton College Daniel Stevens is professor of politics at the University of Exeter

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