Overview

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an ""aha"" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.

Full Product Details

Author:   Natalie Canavor ,  Claire Meirowitz
Publisher:   Pearson Education (US)
Imprint:   Addison Wesley
Dimensions:   Width: 14.10cm , Height: 1.20cm , Length: 21.50cm
Weight:   0.360kg
ISBN:  

9780137153152

ISBN 10:   0137153155
Pages:   224
Publication Date:   04 March 2010
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction     xi Part I The truth about what makes writing work TRUTH 1 Most people aim for the wrong target     1 TRUTH 2 If you can say it, you can write it     5 TRUTH 3 Forget yesterday--write for today     9 TRUTH 4 Planning is the magic ingredient     13 TRUTH 5 To achieve your goal, look below its surface     17 TRUTH 6 Cut to the chase: Put the bottom line on top     21 TRUTH 7 “Me”-focused messages fail     25 TRUTH 8 People are not the same: Write for differences     29 TRUTH 9 Tone makes--or breaks--your message     33 TRUTH 10 Knowing your inside story is the key     37 TRUTH 11 Forget outlines--organize your thinking     41 TRUTH 12 How to organize is a personal choice     45 TRUTH 13 Every message you send has a psychological impact     49 TRUTH 14 Effective messages lead with strength     53 TRUTH 15 To succeed, cover your ground and remember “the ask”      57 TRUTH 16 Your goal and audience determine the best way to communicate     61 Part II The truth about self-editing TRUTH 17 The best writers don’t write; they rewrite     65 TRUTH 18 Rhythm and transitions make writing move     69 TRUTH 19 Less can be a whole lot more     73 TRUTH 20 Passive thinking and jargon undermine clarity     77 TRUTH 21 You don’t need grammar drills to spot your writing problems     81 Part III The truth about successful e-mail TRUTH 22 Use e-mail to communicate in the fast lane--powerfully     85 TRUTH 23 Good subject lines say, “Open sesame”      89 TRUTH 24 Know your e-mail do’s and don’ts     93 TRUTH 25 Writing good progress reports is worth your time     97 Part IV The truth about letters TRUTH 26 Letters: They live! And you need them     101 TRUTH 27 Letters build relationships     105 TRUTH 28 Cover letters matter, big time     109 Part V The truth about reports and proposals TRUTH 29 Good reports generate action     113 TRUTH 30 Organizing complex projects isn’t that hard      117 TRUTH 31 Well-crafted proposals win     121 TRUTH 32 The letter format lets you shortcut proposals     125 TRUTH 33 Root grant applications in “mission”--yours and the funder’s     129 Part VI The truth about Web sites TRUTH 34 Writing is the missing factor in your competitors’ Web sites     133 TRUTH 35 Web sites built on keywords and content build traffi c     137 TRUTH 36 A home page must crystallize who you are     141 Part VII The truth about new media TRUTH 37 Blogging and social media are powerful business tools     145 TRUTH 38 To blog for yourself, be yourself, but carefully     149 TRUTH 39 Good business blogging is edgy     153 TRUTH 40 Tweeting and texting: the ultimate self-edit challenge     157 TRUTH 41 E-letters focus marketing and reinforce branding     161 TRUTH 42 Good PowerPoint is more than pretty faces: It starts with writing     165 Part VIII The truth about writing to self-market TRUTH 43 Strong resumes focus on accomplishments, not responsibilities     169 TRUTH 44 Fliers are easy all-purpose promotional tools     173 TRUTH 45 It pays to think PR and send news releases     177 TRUTH 46 Writing articles boosts your career     181 TRUTH 47 The virtual world offers self-publishing power     185 Part IX The truth about tricks of the trade TRUTH 48 Good headlines help your writing work--a lot     189 TRUTH 49 Skillful interviewing is a major (but unrecognized) business asset     193 TRUTH 50 Readers are global: Try not to confuse them     197 TRUTH 51 Clarity is next to godliness     201 TRUTH 52 You can fix your own grammar goofs     205 Online-only content References Creating a style sheet Resources

Reviews

The Truth About the New Rules of Business Writing is filled with insights into improving all your written business communications. From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you'll discover what it takes to make every written word count. A valuable resource, written in a concise and easy-to-read format, that you'll turn to again and again. Jerry Allocca, President, CORE Interactive An Elements of Style for our time...accessible, step-wise advice for communicating ideas to modern readers, whether of e-mails, promotional materials, or the printed page. Susan Gilbert, President, Interactive Elements Inc. The essential skill of today's businessperson is the ability to communicate clearly and persuasively. We are now often judged solely on the basis of our written communications. The Truth About the New Rules of Business Writing will make you a much better communicator. It's packed with examples, checklists, and easy-to-follow guides. This book has plenty of smart ideas you'll immediately apply to e-mails, letters, reports, Web, and social media. If you want to instantly improve the quality of your writing, this is the book to read. Victor Urbach, President, The Optran Group; Publisher, The Urbach Letter Times have changed. Business has changed. The Truth About the New Rules of Business Writing really does speak the truth for today's marketplace. It covers all the ground, including things like e-mail and social media. It should be required reading for people starting careers, looking to move up the ladder, or even when they start a business. It will be required reading for my sales team! Jim Josephson, Vice President, U.S. Sales, Energy Advantage Inc. Filled with clear, practical principles and examples, The Truth About the New Rules of Business Writing is an essential guidebook for businesspeople who want their writing to get results. This useful reference book takes the fear out of putting fingers to the keyboard. Keep it on your desk because you'll refer to it often. Julie Freeman, ABC, President, International Association of Business Communicators All my clients are getting a copy of The Truth About the New Rules of Business Writing. It's packed with practical tips that even the most experienced writer can use. It's an easy read, but don't let that fool you. My new mantra is, 'Is it say-able?' Karen Susman, The Networking ToolboxTM, Speaker, Trainer, and Author Business is about communication, and Natalie and Claire have given us a crucial and invaluable tool. Whether you're writing a simple e-mail or a multimillion dollar proposal, The Truth About the New Rules of Business Writing is a must read! Jeff Goldberg, Professional Speaker, Trainer, Coach, and Author The authors ofThe Truth About the New Rules of Business Writing understand that your true business abilities are transmitted to your colleagues and clients through your e-mails, memos, documents, and reports. If your writing is drab and old-fashioned, confusing or conflicted, you're in need of a writing makeover. This sharp, concise, and useful book gives you a step-by-step guide to making your writing shine with the clarity and impact that's demanded in today's competitive business environment. Deborah K. Herman, Founder and Publisher, Building Long Island Good writing starts with good thinking. This book shows you how to do both--and in a way that's effective for our electronic present. Peter Krass, President, Petros Consulting LLC The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today's evolving, fast-paced global society. Jessica McAleer Decatur, Director of Public Relations, St. Joseph's College, Long Island Campus

Author Information

Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The New York Times. Earlier she created four national magazine start-ups and served as executive director of communications for New York State’s largest educational agency. She also authored a successful book on marketing for photographers and leads workshops on writing for results.   Claire Meirowitz, principal of Professional Editing Services, manages projects and edits print, e-letters, and Web materials for a nationwide client base in information technology and banking, among others. She is also a writer and publication editor who cofounded and edited several journals in the labor relations field and award-winning newsletters for the education industry. She formerly directed publication and community relations for SUNY College at Old Westbury, where she oversaw production of more than 400 publications annually.   Together, Natalie and Claire own C&M Business Writing Services, providing writing, editing, and project management to organizations. They also present business writing workshops and write a column on writing and editing for the International Association of Business Communicators’ online magazine, distributed internationally.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions