Overview

In today's competitive market, trust is not just an asset-it's a game changer. Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. Drawing from research and real-world success stories, Oldfield outlines actionable strategies to enhance your organization's ""Trust Equity(TM)"" and convert it into increased sales and stronger client relationships. In this book, you will: Learn evidence-based strategies to transform trust into tangible revenue growth Discover how to measure and boost your organization's Trust Equity(TM) Identify and mitigate critical trust risks that may be costing you clients Build a team that embodies confidence and competence to inspire customer trust Trusted delivers practical tools, checklists, and principles to turn trust into your most significant business asset. Don't let trust be a mere concept use it to drive customer loyalty, attract top talent, and achieve unparalleled success. Start transforming your business today with the power of trust.

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Table of Contents

Reviews

""In a world where trust is paramount, Natalie Doyle Oldfield's book, Trusted offers profound insights and practical steps to earn of customer trust. One of the most important values is to dare to be transparent and trustworthy. Trusted is a must-read for anyone looking to build customer trust and increase market share."" - Scott McCain, Chairman, McCain Foods Ltd ""Trust is the foundation of everything we do and has become the new currency of our world today. Through engaging stories and relevant business examples in her book Trusted, Natalie provides a valuable playbook to earn and keep the trust of customers and those with whom you work. This wonderful book is deeply insightful and immensely practical. Trust is the one thing that changes everything."" -Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire ""Absolutely thrilled with Natalie Doyle Oldfield's latest masterpiece, ""Trusted: The Proven Path to Customer Loyalty and Business Growth""! This book is an essential playbook for any business looking to turn trust into a tangible asset. Natalie's evidence-based strategies and real-world examples make building trust not just achievable but incredibly exciting. And trust is a tangible asset that all my research supports. Get ready to transform your customer relationships and watch your business thrive!"" - Keld Jensen (DBA), Professor, author, Negotiation Strategist, Global Guru Top 30 ""Every time I read a book that promises to improve my business, I need two things for it to be a worthwhile read: a clear concise message and easy-to-follow takeaways. Trusted has exceeded my expectations on both counts. Understanding the value of trust in business relationships is crucial. The difficult part of theory is how we as leaders can implement it within an organization and have our team use this core value to determine how we show up and interact with customers and co-workers. Natalie has laid out the process in 8 easy steps that a leader can start implementing immediately. I am going to buy this book for everyone on my team to read! "" - Colleen O'Toole, Owner, CEO Lighthouse Transportation.

Author Information

Natalie Doyle Oldfield is the leading expert on how companies grow revenue by creating trusted relationships with customers and employees. She is the best selling author of Trusted: The Proven Path to Customer Loyalty and Business Growth and The Power of Trust: How Top Companies Build, Manage and Protect It. Named Business Trust Expert by Economist Impact, Natalie is the creator of The Client Trust Index(TM), an evidence - based diagnostic that quantifies a company's Trust Equity(TM). Utilizing these tools along with her evidence-based proprietary Trust Building framework Natalie has consulted with, trained and presented to hundreds of companies around the world.

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