Full Product Details
Author: Matthew Yeomans
Publisher: Taylor & Francis Ltd
Imprint: Greenleaf Publishing
Weight: 0.453kg
ISBN: 9781783538102
ISBN 10: 1783538104
Pages: 182
Publication Date: 17 April 2018
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
"""Yeomans’ deep knowledge and experience of how social media has shaped modern society makes his argument for transparent and authentic sustainability communication all the more compelling."" Thomas Kolster, founder of Goodvertising and one of the world’s leading thinkers on the future of good business ""If you’re concerned about how you stay relevant and win the trust and respect of customers, consumers and citizens in the twenty-first century, Yeomans’ book is essential reading. (And if you’re not concerned about it, you’re probably not paying enough attention.)"" Dave Coplin, CEO at The Envisioners Ltd, and expert in the use of technology in the modern world ""Yeomans draws on his wealth of experience both as a journalist and a sustainability expert to explain, with clear and illuminating business examples, exactly how companies can contribute to society and their bottom line at the same time."" James Ledbetter, Editor of Inc. magazine and Inc.com"
Yeomans' deep knowledge and experience of how social media has shaped modern society makes his argument for transparent and authentic sustainability communication all the more compelling. Thomas Kolster, founder of Goodvertising and one of the world's leading thinkers on the future of good business If you're concerned about how you stay relevant and win the trust and respect of customers, consumers and citizens in the 21st century, Yeomans' book is essential reading. (And if you're not concerned about it, you're probably not paying enough attention.) Dave Coplin, CEO at The Envisioners Ltd, and expert in the use of technology in the modern world Yeomans draws on his wealth of experience both as a journalist and a sustainability expert to explain, with clear and illuminating business examples, exactly how companies can contribute to society and their bottom line at the same time. James Ledbetter, Editor of Inc. magazine and Inc.com
Yeomans' deep knowledge and experience of how social media has shaped modern society makes his argument for transparent and authentic sustainability communication all the more compelling. Thomas Kolster, founder of Goodvertising and one of the world's leading thinkers on the future of good business If you're concerned about how you stay relevant and win the trust and respect of customers, consumers and citizens in the twenty-first century, Yeomans' book is essential reading. (And if you're not concerned about it, you're probably not paying enough attention.) Dave Coplin, CEO at The Envisioners Ltd, and expert in the use of technology in the modern world Yeomans draws on his wealth of experience both as a journalist and a sustainability expert to explain, with clear and illuminating business examples, exactly how companies can contribute to society and their bottom line at the same time. James Ledbetter, Editor of Inc. magazine and Inc.com
Author Information
Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books.
