Overview

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of ""trust"", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

Full Product Details

Author:   Aydemir Okay
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.470kg
ISBN:  

9783631675373

ISBN 10:   3631675372
Pages:   368
Publication Date:   05 July 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

Aydemir Okay: Trust and Theory of Trust - Nahit Erdem Koker/Mine Yeniceri Alemdar: Trust in Communication and Public Relations Research: Literature Review - Idil Karademirlidag Suher/Cisil Sohodol Bir-Esin Yalciner: Ethos: Communicating Corporate Ethos on the Websites of PR Industry Members in Turkey - Emre S. Aslan/Hasan Gullupunar: The Effect of Brand Trust on Consumers' Buying Behavior: A Study on Forum Trabzon Shopping Center Consumers - Gonca Yildirim: Reliability in Communication Management: Analysis of Reliability Phenomenon that Comparative Advertisements Create on Consumers - Cigdem Karakaya Satir/Zuhal Gok Demir: The Role of Corporate Reputation on Trust and Behavioural Intentions: A Study on a Private Health Institution in Turkey - Banu Kumbasar: Evaluation of Interpersonal and Institutional Trust in Health Care - Hasan Gullupunar/Emre S. Aslan: The Effect of the Political Leader's Level of Trust on the Credibility Perception of the Political Messages: Case of the Turkish General Parliamentary Election on November 1, 2015 - Burcu Zeybek: An Empirical Study on Trust in Political Leaders - Oguz Goksu/Fatih Ozkoyuncu: Reading Public Opinion Polls in the Process of Trust-Focused Political Communication - Mine Yeniceri Alemdar/Nahit Erdem Koker: Brand Trust in Social Media: Constituents, Premises and Trust Building Mechanisms - Fulya Erendag Sumer: Social Media and Trust: Understanding Generation Y, Generation X & Baby Boomers' Use of Social Media and Their Trust Level - Gul Sener/Eda Ozturk/Hasan Kemal Suher: Instaplacement and Its Effect on the Perceived Source Credibility of Instabloggers: A Study on University Students - Ahmet Tarhan: The Reliability Perception of the Corporate News in Social Media.

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Author Information

Aydemir Okay is full professor in the Department of Public Relations and Advertising, Faculty of Communication, Istanbul University, Turkey. His areas of interest are public relations, public relations theory, corporate advertising, sponsorship and corporate communication. He is also a member of EUPRERA.

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