Overview

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Learn (1) how to get your prospects to sell themselves; (2) how to discover your prospect's unique buying strategy; (3) how to push your prospect' hot buttons with the as if technique; and (4) how to determine your prospect's dominant decision mode so you can present information exactly the way he wants to buy it. Includes a detailed reference guide.

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Kerry L. Johnson, MBA, PhD, is an internationally known author and speaker who presents at least twelve programs a month to audiences from all over the world. He has been featured on CNN and CNBC and has also lectured at Harvard, Oxford, Purdue, and the University of San Diego. In addition to speaking, Johnson writes monthly for fifteen national trade and management magazines. He is the author of several books, including Mastering the Game, Peak Performance, Willpower, and Behavioral Investing. His quarterly newsletter, The Winning Edge, is read by nearly 100,000 professionals around the globe. Kerry L. Johnson, MBA, PhD, is an internationally known author and speaker who presents at least twelve programs a month to audiences from all over the world. He has been featured on CNN and CNBC and has also lectured at Harvard, Oxford, Purdue, and the University of San Diego. In addition to speaking, Johnson writes monthly for fifteen national trade and management magazines. He is the author of several books, including Mastering the Game, Peak Performance, Willpower, and Behavioral Investing. His quarterly newsletter, The Winning Edge, is read by nearly 100,000 professionals around the globe.

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