Overview

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Learn (1) how to get your prospects to sell themselves; (2) how to discover your prospect's unique buying strategy; (3) how to push your prospect' hot buttons with the as if technique; and (4) how to determine your prospect's dominant decision mode so you can present information exactly the way he wants to buy it. Includes a detailed reference guide.

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Kerry Johnson, MBA, PhD, is an internationally known author and speaker who presents to audiences from Hong Kong to Halifax, and from New Zealand to New York. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines, whose editors have dubbed him The Nation's Business Psychologist. Kerry Johnson, MBA, PhD, is an internationally known author and speaker who presents to audiences from Hong Kong to Halifax, and from New Zealand to New York. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines, whose editors have dubbed him The Nation's Business Psychologist.

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