Overview

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book.

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9783319623733

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Reviews

The ultimate goal of this book is to provide general readers with the state-of-the-art insights into the core pillars of trust and reputation phenomena. Drawing on the writer's lessons learnt from past research and piloting, another goal of this book is to provide reference materials for the strategic- or tactical-level professionals to complement their investment and implementation plans of having such systems implemented. (Daniel Leung, Information Technology & Tourism, Vol. 20, 2018)

Author Information

Denis Trcek is head of the Chair of Informatics and head of the laboratory of e-media at the University of Ljubljana, Slovenia. His research interest is in electronic business, information security and protection and in pervasive computing.

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