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OverviewFull Product DetailsAuthor: Iwona Otola , Marlena Grabowska , Zoran KrupkaPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.240kg ISBN: 9781032560809ISBN 10: 1032560800 Pages: 120 Publication Date: 05 May 2025 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart I Trust and resilience in turbulent environment 1. Business challenges in turbulent environment 2. Trust in business 3. The organizational resilience of business Part II How to build a resilient company 4. Methodological basis of the research 5. Trust as a determinant of organizational resilience 6. Building organizational resilience through brand trust 7. Trust as an antecedent for dynamic capabilities in resilient organizations 8. Trust and resilient business models 9. The importance of trust in relationships for creating organizational resilienceReviewsAuthor InformationIwona Otola is an Associate Professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a Dean of Faculty of Management of CUT. Marlena Grabowska is an associate professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a director of development at Faculty of Managenet CUT. Zoran Krupka works as an associate professor at the Department of Marketing at the Faculty of Economics & Business, University of Zagreb. He teaches at the undergraduate, graduate, master and Ph. D. study programmes courses of Marketing, International Marketing, Brand Management, and Marketing Planning. Tab Content 6Author Website:Countries AvailableAll regions |
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