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9781665157063

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"""Gone are the days when marketers can simply tell people what a brand stands for. More than ever, consumers demand authenticity and transparency. True Story is an insightful and compelling review of what it takes to build brands and businesses today."" -- ""Roo Rogers, coauthor, What's Mine Is Yours"" ""In an age where just communicating your brand isn't enough, Ty Montague has given businesses a way to think about brand building from the bottom up. True Story outlines a four-step process to discover your company's unique story and then explains how to fold that story into every action you take. An essential guide for any company looking to grow its business."" -- ""Danielle Tiedt, CMO, YouTube"" ""The power of 'storydoing' shouldn't be underestimated. If you consistently define your brand through action, your brand will take vivid shape in every consumer's mind. Ty Montague has done a great job creating a path that any company can use to reach its goals."" -- ""Peter Sachse, chief stores officer, Macy's"" ""Unlike so many books that simply collect case studies that you can't apply to your own situation, Ty Montague's book provides a blueprint and a road map for putting these insights into action. The power to uncover your own brand narrative--and live it--is in your hands right now."" -- ""David Webster, general manager, marketing strategy, Microsoft Corporation"""

Gone are the days when marketers can simply tell people what a brand stands for. More than ever, consumers demand authenticity and transparency. True Story is an insightful and compelling review of what it takes to build brands and businesses today. -- Roo Rogers, coauthor, What's Mine Is Yours In an age where just communicating your brand isn't enough, Ty Montague has given businesses a way to think about brand building from the bottom up. True Story outlines a four-step process to discover your company's unique story and then explains how to fold that story into every action you take. An essential guide for any company looking to grow its business. -- Danielle Tiedt, CMO, YouTube The power of 'storydoing' shouldn't be underestimated. If you consistently define your brand through action, your brand will take vivid shape in every consumer's mind. Ty Montague has done a great job creating a path that any company can use to reach its goals. -- Peter Sachse, chief stores officer, Macy's Unlike so many books that simply collect case studies that you can't apply to your own situation, Ty Montague's book provides a blueprint and a road map for putting these insights into action. The power to uncover your own brand narrative--and live it--is in your hands right now. -- David Webster, general manager, marketing strategy, Microsoft Corporation

Author Information

Ty Montague is a founder of co: collective, a consultancy that helps clients develop their strategy and brand story using the principles of storydoing. The framework and several of the cases presented in True Story are based on what co: collective does for businesses of all sizes. Ty's work helping companies transform themselves has been featured in a cover story in Fast Company magazine. He is a frequent speaker and guest lecturer on creativity and innovation at leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. He has been named one of the top ten creative minds in business by Fast Company. Sean Runnette has earned two Audie nominations and five Earphones Awards for his narrations. He has also directed and produced more than 200 audiobooks, including several Audie Award winners. He has toured with The American Repertory Theater and Mabou Mines, and his film and television credits include Two if by Sea, Copland, Sex and the City, Law & Order, and Third Watch.

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