Overview

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to: - Decipher customer expectations - Define the brand as a solution to the customer's needs - Turn the unique selling proposition into the mission - Create a company culture where everyone is aligned to this vision--and responsible for living the brand promise - And more Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.

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9781469029818

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Reviews

As one of today's top leadership experts, Edgar defines the importance of the role of transparent and authentic leadership and aligned culture. True Alignment is a must-read for every leader. -- John Hickenlooper, governor of Colorado Read this book if you want to win the hearts of your customers and the loyalty of your employees. -- Jill Layfield, CEO, backcountry.com

Author Information

Edgar Papke is an international management consultant, author, and award-winning speaker. He is recognized for his study of the art of business and how teams and organizations attain superior performance through alignment. He is the author of True Alignment as well as a number of popular essays and articles focusing on business, leadership, and innovation. Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.

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