Overview

Trolley Wars charts the titanic battle between the big beasts of the supermarket jungle in the UK - northern giants Morrisons, all-conquering Tesco, established Sainsbury's and newcomer ASDA. Their stories are full of exceptional characters and surprising incidents. British supermarkets are at war, just how far will they go to capture customers' loyalty?

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9781861976963

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A lively account of how the principal firms have fared over the last 20 years with a good deal of fresh detail on the financial manoeuvres. * Sunday Telegraph * Colourful case histories for the business student...plenty to interest any reader with a passing interest in shopping. * Independent * To achieve instant expertise on the subject of the UK supermarkets, this is the only book you have to read. * Business Voice * A riveting account of the ferocious battle for supremacy between the four main British supermarket chains. * The Bookseller * It's a cracking read for both lay reader and professional alike, and no doubt will be a set text for business schools. * Management Today * Bevan writes accessibly and describes the vicissitudes of the supermarket sector with obvious relish. * Daily Telegraph * Judi Bevan's Trolley Wars has all the right ingredients - money, power struggles, politics, entrepreneurs and innovators * Management Today *

Author Information

Judi Bevan is a freelance business journalist who has worked for a number of newspapers, including The Sunday Times and Telegraph. She is the author of the bestselling business book The Rise and Fall of Marks and Spencer, winner of the WH Smith Business Book of the Year Award (2002).

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